Views on energy efficiency vary depending on who you’re speaking with. Some believe we should lower usage and lessen electricity waste. We’ve all heard not to leave lights on that aren’t being utilized. On the other hand, economists address efficient use of electricity and overcoming market failures.
These perspectives come into play when discussing electricity rate design and how usage affects those rates. It is believed by some that lower rates encourage higher usage whereas higher rates encourage the opposite.
Social marginal cost is ideally based on customer usage and “the incremental amount they pay matches the incremental cost they impose on society”. Basically, we want to increase awareness of the behaviors discouraged and encouraged when it comes to energy usage. Efficiency should be about decreasing wasteful consumption to achieve “the ultimate goal of a prosperous, clean-energy society”.
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Additional Information: https://energyathaas.wordpress.com/2019/06/03/how-much-electricity-consumption-is-too-little/